A Revolutionary Dessert Opportunity

MidnighTreats is on a mission to create a more sustainable and compassionate world by making vegan eating fun, indulgent, and accessible. Our signature gourmet cookies are 100% plant-based, handcrafted with high-quality, sustainably sourced ingredients, and made with less sugar than most desserts on the market, attracting a loyal and rapidly growing customer base.

Paired with our oat milk beverages and handmade ice cream sandwiches, MidnighTreats offers an extraordinary business opportunity while helping to build a more sustainable future.

With a proven low-overhead, small-footprint model, MidnighTreats is designed for maximum profitability with minimal complexity. We’ve streamlined our operations to ensure efficient staffing, fast service, and strong unit economics, creating a winning recipe - for franchisees, for customers, and for the planet.

100% Plant-Based

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Thicc Cookies

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Sustainable

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Social Mission-Driven

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Simple & Scalable

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Unique Positioning

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100% Plant-Based • Thicc Cookies • Sustainable • Social Mission-Driven • Simple & Scalable • Unique Positioning •

Ingredients for Success

  • Indistinguishably Vegan

    Our proprietary mixing technique and carefully developed recipes deliver the rich, indulgent flavor of traditional cookies—using only plant-based ingredients. The result? A uniquely light texture that butter and milk won’t achieve.

  • Streamlined Staffing

    Our efficient operations allow you to run each shift with just 1-3 trained employees, keeping labor costs low while maintaining exceptional service.

  • Small Footprint

    Open a MidnighTreats location with as little as 700 square feet, reducing overhead, build-out costs, and allowing for prime placement in high-traffic areas.

How We Started

MidnighTreats was founded by Johnny Nguyen shortly after graduating from James Madison University and aims to change the stereotypes around plant-based and vegan foods. Diana Nguyen fell in love with the mission (and the cookies!) and left a career in early childhood education to join the team. Diana and Johnny both share a love for animals and our environment which is what fueled years of testing and developing recipes that don’t require any animal ingredients and are delicious. What started in Johnny’s mom’s kitchen is now a multi-location business fighting for a social cause that affects every one of us and our future generations. We believe a successful business can be built alongside creating an environmentally friendly and peaceful world!

Experince a New Kind of Cookie

Thanks to the absence of butter in our signature recipes, we're able to create a uniquely light texture—crispy on the outside, soft and chewy on the inside. Each batch is mixed from scratch in small quantities using our proprietary mixing technique, ensuring perfect consistency, richness, and depth of flavor in every bite. We use significantly less sugar than most bakeries, letting our customers enjoy more flavor without the post-cookie stomach aches or energy crashes. From the amount of chocolate per bite to the internal baking temperature, we’ve spent years perfecting every detail, so you don’t have to!

But we don’t stop at taste. Sustainability is at the heart of everything we do. From using compostable cups, cornstarch utensils, aluminum water bottles, and paper straws in our stores to carefully selecting ethically sourced ingredients, we’re committed to making a difference, one cookie at a time.

Simple and Streamlined Menu

Rotating Flavors

Signature Oat Milks

Catering Favorites

Ice Cream Sandwiches

Initial Investment

  • $75K

    Minimum Liquid Capital

  • $132,900 – $296,000

    Estimated Initial Investment

  • $30k

    Franchise Fee

Let’s Get Started With a Conversation

Learn more about the MidnighTreats opportunity and how it can make a difference in your life and your community.

1. Introduction call to learn more about you and your goals

2. Operations call to discuss owning a MidnighTreats and review the FDD

3. Location call to analyze and review opportunities in your market

4. Meet in store to see our operation in action

5. Secure your rights and sign your franchise agreement

6. Build your MidnighTreats business

Let’s Chat

Learn more about franchising opportunities with MidnighTreats.
Be a part of a social mission and have a positive impact on our society while building a profitable business working for yourself. We can’t wait to hear from you!

FAQs

  • As of now we are able to offer franchises in the states of:

    Alabama

    Alaska

    Arizona

    Arkansas

    Colorado

    Delaware

    District of Columbia (D.C.)

    Idaho

    Iowa

    Kansas

    Maryland

    Massachusetts

    Mississippi

    Missouri

    Montana

    Nevada

    New Hampshire

    New Jersey

    New Mexico

    New York

    Ohio

    Oklahoma

    Pennsylvania

    Tennessee

    Virginia

    Vermont

    West Virginia

    Wyoming

  • Yes, we help with everything from site selection to on site training both before and after your grand opening!

  • No! While restaurant or franchising experience is always helpful it is not required because everything in our business is systemized.

  • Yes, we have a 5% royalty in addition to a 1% brand development fund.